Zapshift
Photoshop
Figma
WordPress
Elementor
Woo-Commerce
Crocoblock
Javascript
CSS
Zapshift needed a sophisticated infrastructure to compete with established retailers from Day One. The complexities were twofold:
Data Complexity: E-bikes require detailed technical specifications (Range, Battery Type, Motor Wattage) that standard e-commerce platforms don’t support natively.
Vendor Experience: As a marketplace, the platform needed an intuitive dashboard for third-party sellers to upload products without breaking the site’s design system or requiring backend access.
I built the platform end-to-end, from initial concept to a fully functioning multi-vendor marketplace.
1. Custom Data Architecture (ACF + Crocoblock) Instead of relying on default WooCommerce templates, I built a tailored data structure using ACF and JetEngine. The shop allowed for search using product details, and filterable attributes. This kept the frontend consistent, accurate, and easy to scale.
2. Frictionless Vendor Onboarding (Dokan) I customised Dokan to create a clean, branded Seller Portal. Vendors could add products, manage stock, and track orders without touching the backend – all while maintaining consistent styling and a trustworthy buying experience.
3. Performance-First Design I ensured the marketplace stayed fast despite its complexity. The site hit strong Core Web Vitals scores at launch, supporting SEO and improving early conversion rates.
Innovative
Impactful
Customer-Centric
Sustainable
Reliable
Tech-Driven
Delivered a fully functional multi-vendor prototype that successfully validated the complex business logic using a consistent design system, clear information architecture, and custom product templates for electric bikes and accessories.
Streamlined operations for third-party sellers. The customised Dokan portal allows non-technical vendors to onboard and manage inventory independently, while strictly protecting the site’s design system and brand integrity from user error
Customers can compare bikes by range, battery, motor and other key specs using structured data and faceted filters, making it easier to find the right product quickly.
Established a modular, template-driven architecture. By prioritising data structure and functionality for the MVP phase, the platform is now technically stable and ready for ‘Phase 2’ performance optimisation and SEO scaling.
As an MVP designed for rapid market validation, the strategic priority was complex functionality (multi-vendor logic) over front-end performance tuning.
Moving to full production, the roadmap includes a dedicated Performance Sprint: implementing server-side caching, asset minification, and an image CDN to optimise Core Web Vitals and ensure the platform scales efficiently.
Leila didn't just build a website; she architected a scalable platform. We came to her with a complex vision for a multi-vendor marketplace, and she turned it into a clear, functioning reality. From the vendor portals to the customer discovery journey, she brought a level of technical clarity and strategic thought that was invaluable to our launch