Every great website starts with a strong foundation. I take the time to understand the business, its goals, and the audience it serves. Through analysing competitor analysis, user research, and journey mapping, I uncover what makes a brand stand out and how to craft a seamless experience that drives engagement. Whether it’s improving conversions, enhancing usability, or refining brand storytelling, this stage sets the direction for a successful project.

With insights in hand, I map out the structure and flow of the website. I use moodboards to explore creative directions, build site maps to organise content, and design user flows that guide visitors effortlessly. Before jumping into full designs, I create wireframes and high-fidelity prototypes to test layouts and interactions, ensuring the final product is intuitive, scalable, and user-friendly.

I build websites that are not just visually engaging but also highly functional and scalable. Using WordPress and Elementor, I create custom layouts with clean, efficient HTML and CSS. I have experience in Custom Post Types (CPTs) and taxonomies, allowing for structured, dynamic content that adapts to different user needs. Whether it’s a WooCommerce store, a business website, or a content-rich platform, I ensure the backend is intuitive and flexible.

Once the website is built and thoroughly tested, I manage the final launch stages for a smooth transition. This includes domain registration, secure hosting setup with SSL, and thorough QA checks across devices to ensure the site performs flawlessly. I integrate Google Analytics for traffic insights and optimize for speed and usability. Beyond launch, I provide ongoing updates and support to keep your site secure, fresh, and running optimally.